IMG Arena
Official sports data and live streaming for betting operators
Overview
IMG Arena is a leading sports data and technology provider specializing in official data collection, live streaming, and betting services. With partnerships across golf, tennis, football, and combat sports, IMG Arena delivers official event data directly from rights holders to licensed betting operators. Their Watch & Bet streaming service provides live video feeds integrated with data for in-play betting experiences.
Pros
- Official data from rights holders
- Integrated Watch & Bet streaming
- Strong golf and tennis coverage
- WebSocket real-time feeds
- Enterprise SLAs
Cons
- Licensed operators only
- No transparent pricing
- Limited to partnered sports
- Sales-led onboarding
Best For
Not Ideal For
Specifications
SDKs
Leagues
Our Verdict
IMG Arena is a top-tier sports API that excels in licensed betting operators and sportsbooks needing streaming. With an overall score of 8.8/10, it stands out for its official data from rights holders and integrated watch & bet streaming.
Coverage
Sports Supported
Leagues & Competitions
8 leagues and competitions covered
Developer Experience
API Paradigms
SDKs
Documentation
Commercial Terms
Pricing Plans
Evaluation
Limited trial
- Sample feeds
- Technical review
Operator
Custom
- Official data feeds
- Watch & Bet streaming
- Enterprise SLA
Enterprise
Custom
- Full platform
- All sports
- White-label
- Dedicated support
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